Business intelligence and e-marketing workshop, IBM Warwick 2001 [[electronic resource] /] / guest editors Merlin Stone and Julie Abbott |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
Descrizione fisica | 1 online resource (88 p.) |
Disciplina | 658.4/7 |
Altri autori (Persone) |
AbbottJulie
StoneMerlin |
Collana | Qualitative marketing research: an international journal |
Soggetto topico |
Electronic commerce - Marketing
Marketing research |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-47967-1
9786610479672 1-84544-719-0 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Contents; Abstracts & keywords; Guest editorial; UK data warehousing and business intelligence implementation; Customer relationship management systems; Marketing principles in the application of e-commerce; There's no business like e-business; Reflections on customer knowledge management in e-business; From bricks to clicks; Perceived risks as barriers to Internet and e-commerce usage; Assessments of the ''new economy'' scenario; Awards for Excellence; Conference announcement; Author and title index to volume 5, 2002; Note from the publisher |
Record Nr. | UNINA-9910449790603321 |
Bradford, England, : Emerald Group Publishing, c2002 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Business intelligence and e-marketing workshop, IBM Warwick 2001 [[electronic resource] /] / guest editors Merlin Stone and Julie Abbott |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
Descrizione fisica | 1 online resource (88 p.) |
Disciplina | 658.4/7 |
Altri autori (Persone) |
AbbottJulie
StoneMerlin |
Collana | Qualitative marketing research: an international journal |
Soggetto topico |
Electronic commerce - Marketing
Marketing research |
ISBN |
1-280-47967-1
9786610479672 1-84544-719-0 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Contents; Abstracts & keywords; Guest editorial; UK data warehousing and business intelligence implementation; Customer relationship management systems; Marketing principles in the application of e-commerce; There's no business like e-business; Reflections on customer knowledge management in e-business; From bricks to clicks; Perceived risks as barriers to Internet and e-commerce usage; Assessments of the ''new economy'' scenario; Awards for Excellence; Conference announcement; Author and title index to volume 5, 2002; Note from the publisher |
Record Nr. | UNINA-9910777071603321 |
Bradford, England, : Emerald Group Publishing, c2002 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Business intelligence and e-marketing workshop, IBM Warwick 2001 [[electronic resource] /] / guest editors Merlin Stone and Julie Abbott |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
Descrizione fisica | 1 online resource (88 p.) |
Disciplina | 658.4/7 |
Altri autori (Persone) |
AbbottJulie
StoneMerlin |
Collana | Qualitative marketing research: an international journal |
Soggetto topico |
Electronic commerce - Marketing
Marketing research |
ISBN |
1-280-47967-1
9786610479672 1-84544-719-0 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Contents; Abstracts & keywords; Guest editorial; UK data warehousing and business intelligence implementation; Customer relationship management systems; Marketing principles in the application of e-commerce; There's no business like e-business; Reflections on customer knowledge management in e-business; From bricks to clicks; Perceived risks as barriers to Internet and e-commerce usage; Assessments of the ''new economy'' scenario; Awards for Excellence; Conference announcement; Author and title index to volume 5, 2002; Note from the publisher |
Record Nr. | UNINA-9910825497403321 |
Bradford, England, : Emerald Group Publishing, c2002 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 [[electronic resource] /] / guest editors, Julie Abbott and Merlin Stone |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2003 |
Descrizione fisica | 1 online resource (65 p.) |
Altri autori (Persone) |
AbbottJulie
StoneMerlin |
Collana | Qualitative market research: an international journal |
Soggetto topico |
Business intelligence
Electronic commerce - Marketing |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-51188-5
9786610511884 1-84544-567-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910449791303321 |
Bradford, England, : Emerald Group Publishing, c2003 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 [[electronic resource] /] / guest editors, Julie Abbott and Merlin Stone |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2003 |
Descrizione fisica | 1 online resource (65 p.) |
Altri autori (Persone) |
AbbottJulie
StoneMerlin |
Collana | Qualitative market research: an international journal |
Soggetto topico |
Business intelligence
Electronic commerce - Marketing |
ISBN |
1-280-51188-5
9786610511884 1-84544-567-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910777071803321 |
Bradford, England, : Emerald Group Publishing, c2003 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 [[electronic resource] /] / guest editors, Julie Abbott and Merlin Stone |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2003 |
Descrizione fisica | 1 online resource (65 p.) |
Disciplina | 658.4/7 |
Altri autori (Persone) |
AbbottJulie
StoneMerlin |
Collana | Qualitative market research: an international journal |
Soggetto topico |
Business intelligence
Electronic commerce - Marketing |
ISBN |
1-280-51188-5
9786610511884 1-84544-567-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Contents -- Abstracts & -- keywords -- Guest editorial -- Building an e-business scenario for small business -- Innovative use of the Internet in established small firms -- Integrating the Web and e-mail into a push-pull strategy -- Channel conflict and high involvement Internet purchases -- ''Following the yellow brick road'' -- An investigation of online consumer purchasing. |
Record Nr. | UNINA-9910826106903321 |
Bradford, England, : Emerald Group Publishing, c2003 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Marketing and Economics / Merlin Stone |
Autore | Stone, Merlin |
Pubbl/distr/stampa | London : MacMillan, 1980 |
Descrizione fisica | 22 cm pp. 181 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNINA-990006681790403321 |
Stone, Merlin | ||
London : MacMillan, 1980 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Product planning : an integrated approach / Merlin Stone |
Autore | STONE, Merlin |
Pubbl/distr/stampa | London : Macmillan, 1976 |
Descrizione fisica | XII, 142 p. ; 23 cm |
Disciplina | 658.5 |
Soggetto topico | Management - prodotti |
ISBN | 0-333-16674-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNISA-990002803670203316 |
STONE, Merlin | ||
London : Macmillan, 1976 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. di Salerno | ||
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